The weekend past saw the inaugural running of the Melbourne International Coffee Expo (MICE) at the Showgrounds. For the first time the Coffee industry was being showcased independently and away from other food and beverage suppliers. The exhibitors ranged from wholesale roasters, green bean importers, machinery and hardware manufacturers, and consumable suppliers. Also tied into the Expo were the Australian finals of the Barista Champs, the Brewers Cup, and the Latte Art Champs.
We were lucky to be joined by a handful of the team from Coffee Supreme New Zealand to help us to showcase Chemex and Slayer Espresso on our stand. We’d decided that the contrast of high end espresso and filter coffee gave us a really nice balance on the stand and gave people a good idea of what we were all about. The Slayer side was also boosted by the presence of Jason Prefontaine from Slayer in Seattle to enlighten everybody (including us) on the inspiration and execution of this amazing machine. The stand itself was conceived and created in-house by our very own Justin Emerson and it perfectly reflected the character of Coffee Supreme; a nice mix of warm/earthy/officey/workshop miscellany
We met a huge of amount of people and managed to put some faces to names which is always nice. It was a long and tiring couple of days but worth every minute. We owe a large debt of gratitude to our Kiwi cousins Benn, Elliot, Malcolm, Bridget, and Doug who tirelessly manned the stands over the three days and enthusiastically engaged each and every person who approached. Combined with our own crew (including Amy from the Abbotsford Club) we really did have the best of the best representing us.
Our thanks to everybody who came past and said hello, drank espresso and Chemex, and hung out. We look forward to an even bigger and better event next year.