The Good One story.
Last week, after renovations, we threw open the doors again to our beloved Ponsonby haunt, Good One. For almost a decade the site has been home to our wholesale base for the upper North Island and since mid ’08, Good One. We recently relocated our busy wholesale team up the road to West Tce, giving Good One it’s first opportunity to really stretch it’s legs.
The change meant more space; a fresh lick of paint, an exciting new food menu, and, a brand new Good One identity.
We are very proud to be serving food from our friends at Little & Friday, which is delivered to us three times a day. Of course, we’re still serving the best coffee in town – prepared as espresso on our one-of-a-kind Slayer, or our specially crafted brewed coffee from our shiny new Fetco batch-brewer.
We’ve always believed there’s no better way to win friends and influence people than to sit them down at your own table with a mug of great coffee. The philosophy behind Good One was simply to create a place in Auckland where we could extend some generous hospitality and serve up our quality brews. We didn’t want to follow the cookie-cutter-cafe trends at the time – all beige and shiny – but instead set out to create an energetic and detail-rich space that inspired folks to seek us out and get to know us.
What’s with all the National Geographic Magazines? We started collecting those years ago. Al bought up large all around the North Island; at garage sales, musty second hand bookshops, and on Trademe. There’s about 4500 of them up there, and at 300g a pop we had to get our clever architect, Jessica Barter, to design shelves just to hold them all. Our earliest National Geographic (or, #natgeo as the instagrammers like to say) dates back to 1917! We also bought a collection dating through 1977 to 2001 unopened! These came from a deceased estate for just 60 bucks.
In throwing the doors open at Good One all-those years ago we also took a bit of a gamble by breaking a few of hospitality’s golden rules: must have high-density daytime foot-traffic, visibility, and easy parking. So naturally when we proposed to set up shop in an old manufacturing building down a skinny back street in Ponsonby, there were a few scoffs and eyebrows raised. Still, our reputation for accessible quality and style had the city’s coffee enthusiasts turning up like coffee enthusiasts’ trouser legs, promptly putting us on Best-of lists right across Tamaki Makaurau.
We might even be so bold as to say that we inspired a few of our industry friends to do things a little differently too.
That was way back in 2008, and we’ve never looked back.Good One 42 Douglas St, Ponsonby Auckland 09 376 2784 Opening Hours Mon-Fri: 7:00AM -3:00PM Sat - Sun: 8:ooAM -3.00PM